In 2015 Zenith brand celebrated its 150th anniversary that is why the staff of the company as well as its chief director Aldo Magada makes conclusions to be proud of. They speak about an unprecedented record: having produced more than 600 watch mechanisms the manufacture was given more than 2,300 diplomas, awards, prizes and they were only for the first places and only at the most prestigious exhibitions. If you had bought Zenith watches, you could be confident: everything in them up to the last screw is produced by the manufacture in Le Locle and has high quality. A general director knows personally and the names of every watch master as these are their golden hands that produce the product that has no rivals in the whole world.
Two whales which are the basics of the company conception are: Zenith brand is an incomparable reliability and convincing accuracy. Its founder Georges Favre-Jacot, a 22-year-old engineer who is in love with astronomy has chosen an accurate name for the watches, as Zenith is the highest point in the process of movement of the celestial body along the orbit. In the metaphorical sense the products of the company are a zenith of the watch mastery. One third of all watch masters of the Swiss town Le Locle worked in the factory opened in 1865 in 10 years already. The representatives of all kinds of watch crafts worked under one roof in the spacious filled with light shops. It was very important as before that every master used to work at home or a small workshop. It was Jacot, a forefather of the first watch manufacture, who organized places, where watches were produced from the very beginning (sketches and the first detail) to the end.
Wrist watches became fashionable in the 20s of the 20th century unexpectedly. It was a matter of honor for the company to restructure the production, which used to produce wall, pocket watches, chronometers for navy navigation. And dozens of boutiques have been already opened in the capitals of Europe and America. An enormous popularity of the brand began to attract clients to a profitable bargain, as the price for authentic Zenith watches was affordable for many people at that time. And tireless Jacot started to think over every step here: from the wrap paper to the containers, which were used for wrapping of watches – everything must be perfect. The watch was so incredibly popular that Zenith company was receiving orders for board chronographs for French and American Navy.
1945th year was signed with the production of manufacture firm caliber 135 for wrist watches. But Zenith brand considers 1969 definitely great. It was a year of production of world-wide renowned El Primero chronograph. Its mechanism shows time perfectly accurately with the unseen oscillation frequency (36,000 per hour). That is why you can buy Zenith watches for the price with the discount in our watches store and receive your order at fixed time. But the constructors organized a cruel exam all the same: the watches were mounted to the chassis of Boeing, which flew from Paris to New York. The watch showed time perfectly even with the temperature -62 ˚С and even more severe circumstances (for example, while landing). After such tests the number of people wishing to buy genuine Zenith watches for the price with the discount increased all over the world.
Nowadays Zenith brand continues to surprise and please its admirers developing new collections and extending and improving the existing ones. For example, El Primero collection includes women and men models with “windows” on the dial. Looking at such a “window” you will see the pride of the manufacture – a mechanism with the oscillation frequency of 36,000 per hour and there is no equal watch to it in the world. There are also no equal shops to our shop, which will help you to buy luxurious Zenith watches with shipping and warranty from this famous collection. The range of dials is various and the number of complications and improvements of these perfect watches seems endless. Heritage collection represents typical classic Swiss watches – they are accurate, quality, reliable. There are models made of steel, gold, with diamonds and without. Due to a wide variety we offer you an opportunity to buy Zenith watches from this collection in our shop. Pilot Montre d'Aeronef Type 20 line is a novelty released in 2013. Type 20 is a list of requirements to the watches in air navigation. These are some points: endurance of the mechanism of enormous pressures (influence of magnetic fields that appear during the work of motors, devices). This is resistance to constantly changing data of temperature, pressure, humidity and vibrations too. The hands and numerals on the huge dial are well readable. The oscillator is reliable and comfortable. The watches of this collection correspond with all these requirements. There are watches with world-wide famous El Primero chronograph in the Pilot collection, they are entirely men, with round black dial and twisted in oscillator. There are women watches too – elegant, adorned with diamonds. Captain collection differs in the variety: a round dial can be light, black, brown, made of steel and gold. High quality and durability unite these watches too. There are people, who purchase only one watch for the whole life. Such a variant is not critical, as original wrist watches Zenith can be hereditary – they will serve perfectly not one generation.